About Me

I’m Tracy - strategic creator, educator, and empire builder.

But more than that?
I’m a woman who gets it.

I know what it’s like to be smart, creative, and capable—and still feel like you’re one step behind in a world that never stops shouting “do more, be more, post more.”

For years, I ran on high-achiever autopilot.
The burnout. The doubt. The what do I even post today? spiral.
I lived it.

Until I stopped chasing someone else’s version of success—and built my own empire with clarity, tools, and content that connects.

Now?
I help high-achieving women just like you take back control of your brand, your time, and your message.

And I teach you how to use content + technology to grow with ease, not exhaustion.

What I Do

I create powerful tools, courses, and resources to help you:

✅ Master your message and clarify your brand voice
✅ Simplify your tech and workflows (with a dash of AI magic)
✅ Create with confidence—without the burnout spiral
✅ Build a content empire that makes money and feels like you

Whether you're launching a brand, rebranding your voice, learning AI, or just trying to show up consistently without losing your mind — I’ve got you.

🖤 Why Women Work With Me

Because I keep it real.
Because I teach what I’ve actually lived.
Because I know how to combine heart, strategy, and systems in a way that feels empowering—not overwhelming.

You’ll get depth. You’ll get action. You’ll get results.

And you’ll get a woman in your corner who will cheer you on fiercely while handing you the exact steps to move forward.

☕ A Few Things That Matter to Me

I’m a Gen X wife + mom who drinks way too much coffee and thinks dogs are better than most people.

- I love early mornings at the beach and believe peace is the new power.

- I’m not here to be a guru. I’m here to be your guide.

- I believe women don’t need fixing. We need tools that work with who we are.

I'm the Mom of a Teenage Girl

I'm raising our (almost) 13-year-old daughter to be strong, empowered, & take up space in this world. She's amazing.

I'm the Dog Mom of 3 Big Goofballs

We have three big dogs who shed...a lot. Like, a LOT, a lot. A Golden Retriever, an Alaskan Husky, and a Sheprador...all extremely spoiled.

Ready to Create with Clarity?

Everything I've built is for you.

Whether it’s a free resource, a low-pressure mini course, or a full content strategy system — it’s all designed to help you step into your next level of clarity, confidence, and creation.

Let’s build your empire—your way.

👉 [Check Out the Courses + Tools]
👉 [Subscribe to Ctrl + Alt + Empire]
👉 [Say Hey on Instagram]

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